A few years ago, Bill Hires woke up in the middle of the night with an amazing but simple idea that the word L.I.F.E. was an acronym for Love is for everyone. His thought was to take this idea and use it to spread positive messages of hope, peace and love on tee shirts and accessories, using organic materials and inks, all portrayed with vivid and inspiring artwork. The next morning Bill shared his brainchild with wife, Debbie and their partners in Tiltworks. Everyone loved the idea and they immediately began moving forward with the creation of L.I.F.E.
Bill, Deb and the whole gang wanted an upbeat vibe for the new L.I.F.E. line expressing the ideals of peace, environmentalism, oneness, freedom, and especially the idea that no matter who you are, you are worthy of love - Love Is For Everyone! They wanted to convey these sentiments with original artwork and designs inspired by 1960's poster art, musical vibes, study hall doodles, folk art and photo realistic images. Their goal was to achieve a garment that was trendy and felt good to wear both inside and out.
Finally L.I.F.E. was born at the Magic Tradeshow in August, 2006. For the grand opening and to celebrate the inception of L.I.F.E., Tiltworks partner, Mark Goldthwaite and his partner Julie West painted wooden doors with images representing the positive and inspiring messages of the L.I.F.E. clothing line. These remarkable doors are the backdrop of the L.I.F.E. booth at tradeshows, the website and grace the boardroom in the Tiltworks/L.I.F.E. offices.
The parent company of L.I.F.E. is Tiltworks, a graphic design company specializing in creative development of licensed and theme park merchandize. Bill and Debbie are joined in partnership by Charles Hoffman, Mark Goldthwaite, Jennifer Callan, Alex Olszewski, and Betsy Bowers. The Tiltworks group provides the product design and artwork for the L.I.F.E. line. Nestled between the Great Smoky Mountains and Blue Ridge Mountains near Asheville, North Carolina, the L.I.F.E. team is continually inspired by their beautiful surroundings and the great vibe from the Asheville residents.
Jon Weiss and wife, Linda, owners of New Buffalo Shirt Factory, clothing printers in Buffalo, New York, are strategic partners with Tiltworks. Jon and Linda were very excited about the L.I.F.E. concept and immediately jumped on board as L.I.F.E. partners. Responsible for printing, storing and shipping the L.I.F.E. merchandise, New Buffalo also provides the eco-conscious water based inks and the organic tee shirts used in the L.I.F.E. process. Jon and Linda love and live the L.I.F.E. concept everyday.
Today, enthusiasm for L.I.F.E. remains strong with entire team. The line continues to increase in sales and reach ever expanding retail outlets. Tweaks have been made in response to sales trends and a target market of teen to mid 30s has emerged. The Team at L.I.F.E. now believes they are designing for someone who is socially and politically aware and has respect for fellow human's rights and beliefs. This person believes in taking responsibility for their self and the earth.
These sentiments are shared with the folks at L.I.F.E. Looking back on what they have created everyone agrees the L.I.F.E. line has been and will continue to be a huge success both in the marketplace and in their hearts.